Website Review Checklist:
Branding (who you are as a firm or practice)
Message: Is your brand message clear?
Consistency: Is your brand being represented consistently throughout the site?
Logo: Is your logo high quality and is it prominently placed on each page?
Imagery: Does your imagery represent you and your brand accurately?
Color Scheme: Do you have a solid color scheme, and does it connect with your brand?
Tag Lines: Are you using powerful tag lines that engage your user and relate to what they need?
Calls to Action: Are these prominently placed on your home page and on your sub pages?
Typography
Headlines: Are you currently utilizing H1, H2, H3 headlines that are vital to your SEO and information hierarchy?
Font: Are your fonts readable and appropriate for your company attitude?
Size: Is the size of all of your headline and paragraph text legible and visually pleasing?
Layout
Layout Width: Does your layout meet the current standard width of 960 px? (we are referring to the active page area, not the background)
Modern: Is your layout clean, easy to read and navigate? Does it look fresh?
Organization: Is your content (and the sections they are in) well organized within the layout?
Home Page: Do you feature your most important content and can your users get a real sense of who you are just by looking at the home page?
Sub Pages: Do your sub pages have consistent layouts and is it easy to find pages that are deeper in your site?
Footer: Do you have your contact information, repetition of your main navigation menu, and if you are an SEO client, more detailed information on your footer?
Navigation: Is it easy to find your main landing pages and sub pages when you are on any given page of your site?
Interactive Elements:
Main & Side Menus: Do you have an obvious rollover effect or different link color when your mouse hovers over any of your menu items to indicate that it is indeed a link?
Show/Hide Features: Do you utilize show/hide or expandable menus to minimize the look of very long content?
Buttons: Do you utilize buttons to help guide users through your site?
Calls to Action: Do you have effective Calls to Action on your site directing the user to take the action you want them to?
Anything Clickable: Are all items that are clickable, including images, links, buttons, etc. made obvious to the user that they can click them?
Social Icons: Are you utilizing social media icons on either your header or footer?