Good News for Businesses using Videos
According to WebVisible, small businesses are having better success with online marketing than ever before. There are positive signs in the areas of search advertising, but the best news is how widely video is being embraced by the small business community.
26% of small business advertisers used video on their home page (or landing page) - up from 19% the year before. More business owners are turning to video for the kind of content that can engage a customer. Video is actually the second-most popular landing page behavior after "clicking through to advertiser's website."
Not only that, but views of those videos are up as well--a whopping 85% increase over 2009's numbers. Video views now account for nearly 7% of all consumer landing page behavior on small business websites.
